fitdog serving Santa Barbara (formerly Marin County) was founded by Alice Pierce in 2014.  After working as an Executive Assistant for high profile principals for over 10 years, she decided to shift her attention to detail and professionalism from the hard-charging executives to the dogs that keep them happy.

Alice combines her life long passion for dogs, her affinity for the great outdoors along with her vast experience with the care of dogs (walking, veterinary appointments, grooming, boarding, pet-sitting) to give her clients' pets the optimal experience in every day adventure.


"Zestful play makes for a restful day!"